As a small business owner, expanding into other countries can be daunting. Before you start translating advertising materials, business contracts and other documents, you should think about working with a professional translation service. Here’s a look at some of the reasons you need professional support before you start branching out.
Speaking The Language Isn’t Enough
You might believe that you don’t need translation because you speak the language of the country you’re branching into. While knowing how to speak the language can help you as a translator, it isn’t a solution. Translation requires skills that come from precise training, because it isn’t just about translating each word, it’s about evaluating the piece as a whole to avoid cultural insults and account for the use of local slang terminology.
Most Translators Specialize In Specific Subject Matter
This is why it’s often best to work with a translation service to have your documents prepared for international distribution. This way, you have a team of many translators who can each work on the type of information that they specialize in. This ensures that you’re getting the most skilled translation possible for your legal contracts, marketing information and sales guidelines. Translators that specialize in specific types of records are important, because they know that aspect of the industry thoroughly in the country in question.
Evaluate on Skill, Not Price
One common mistake made when shopping for a translation service is looking solely for the best deal. While you might spend more in the long run, looking for a service based on skill instead of price makes a difference. After all, if you’re just looking for the cheapest service, you risk mistranslation or oversight of local slang. This can put you at risk of offending your target audience. Make sure you’re working with someone based on their expertise, not the cost.
The same applies to the online virtual translation services that promise to translate your documents for free. While they can convert most of the words to the other language, they cannot adjust for grammatical issues, cultural variances, punctuation or style. Nothing can replace the skill of a human translation for ensuring accuracy of all of the above.
Before you start reaching out to close deals in any other country, you should work with one of the local translation services to ensure that your information is clear and concise. With these tips, you can see why a professional service is beneficial.